Petaluma Poultry/ROCKY® Chicken

If you live in Sonoma County, you hear a lot about ROCKY® the Free Range Chicken, but do you know the full story?

Allen Shainsky was born into a family of egg farmers and developed his passion and respect for poultry at an early age. He founded Petaluma Poultry in 1969 and dedicated his life to growing chickens with the utmost care while being mindful of the land.

In the 1980’s Bay Area chefs challenged him to produce a chicken that had the “old fashioned” chicken flavor reminiscent of their culinary training in Europe. Shainsky spent months in France researching poultry husbandry and returned to implement back to basics growing techniques. This included an all-vegetarian diet with no animal by-products, no antibiotics, no artificial hormones or steroids and a change in the animal’s environment that allowed them more room to roam naturally.

Because of this, the ROCKY® brand became one of the first free range chickens that satisfied chefs as well as growing consumer base that wanted healthy, tasty birds while leaving a small environmental footprint.

After establishing the ROCKY® program, Petaluma Poultry started organic protocols ten years before the USDA allowed meat and poultry to be labeled organic. They fought to establish a defined organic certification program to help clear up the confusion in the marketplace. Thus, in 1999 the ROSIE® brand became the first third party certified organic chicken on the market to earn the USDA Organic seal.

Featured Ad Items:

Deli:

• Oliver’s Own 8 Piece ROCKY® Fried Chicken $ 10.99/ea. (Available in the Grab and Go Case.)

Meat Department:

1. ROCKY® Boneless Skinless Chicken Breasts $6.99/lb.
2. ROCKY® Bone-In Chicken Thighs $3.99/lb
3. ROCKY® Air Chilled Party Wings $3.99/lb.

Recipes!

We have some delicious ways for you to explore new flavors in fried chicken this week, along with a classic recipe to make sure all bases are covered.

First, a true classic: Crispy Buttermilk Fried Chicken stands the test of time. Served hot or cold, dressed up or dressed down, you cannot go wrong with perfection.

Next up, we have a delicious new take on Chicken Wings that will quickly move to your “make again” list: Korean Fried Chicken Wings 

With Japan to thank for the delicious flavors in this recipe comes Kaarage Chicken and if you can’t find the traditional Kewpie Mayo for dipping, we have you covered with a homemade version!

Last but certainly not least, we are not letting the Nashville hot chicken trend pass us by. No way! We have a delicious recipe for Nashville Hot Chicken Sandwiches to share.

So whether you go classic, regional or international in your flavors, we hope you will join us in celebrating the deliciousness of Fried Chicken and ROCKY® Chicken this week at Oliver’s.