(Wellness Line Drive prices in effect through January 31, 2024 at all four Oliver’s Market locations.)

Of course, there are many who feel that ‘a day is a day’ and that a new year is an artificial construct, but at the very least, hopefully we can agree that a new year can be used as an occasion for reflection, insight, and improvement. It could also be the opportunity to recognize how much is working well for you, and if that’s the case, bravo!

We all know how making official New Year’s Resolutions can go, so at Oliver’s, we are focused on making small changes that work specifically for you. Nothing crazy, nothing drastic, not a new diet — often just some small tweaks to a routine that bring you to another level. We call this concept “The Healthiest You” because it really is up to you to decide what is important and what your personal success looks like.

Simple goals like drinking an additional glass or two of water each day, going to bed 15-30 minutes earlier, or changing one unhealthy snack into a healthier one daily can add up and make a real difference over time. Think about your own goals and make a commitment to change one or two things. Once those are habits, you may want to pick another, but no pressure!

Our Wellness Department wants to do their part to get you off to a great start this year, so if any of your goals involve health and wellness, you are at the right place!

• Special Pricing All Month Long: We have more than 25 lines of vitamins, supplements, and personal care products with prices up to 40% OFF! Check out this list of participating vendors here.
• Take Advantage of the Oliver’s Wellness Staff: We are proud of our knowledgeable and helpful Wellness team. They can answer your questions and know our inventory well, so unlike a website, you get service, support, and great guidance in real time.
• Vital Proteins Collagen Peptides – This week only: One of our biggest features this week comes to us from Vital Proteins Collagen Peptides. Check out their special pricing, and don’t miss our collection of great recipes using their products here. For starters, check out this recipe for an Apple and Ricotta Bruschetta, Kale Quinoa Salad, or how about a Green Pre-Workout Smoothie or Mojito Mocktail?

Real Food: Of course, if you are looking for Sonoma County’s finest meat, seafood, poultry and produce, Oliver’s is the place to shop. Additionally, with fresh cut fruits and vegetables, a wide range of functional beverages, our ready to eat line of Fit Friendly Foods, and an excellent selection of plant-based foods, Oliver’s is a one stop shop for kicking of the new year with fresh, delicious and nutritious options. Watch for more healthy specials in other departments this month, too.

From everyone at Oliver’s Market, we wish you a Happy New Year and cheers to the Healthiest You!