“We value the huge role that Redwood Empire Food Bank plays in supporting our community, and our customers do, too,” said Scott Gross, Oliver’s Market General Manager. “We are very proud of the growth in our campaign in recent years, and are pleased to be offering a company match on the first 10,000 bells sold. It’s a wonderful way to ring in some much needed support for Redwood Empire Food Bank and our neighbors in need during the holiday season.”

Key points of the 2024 Holiday Bell Campaign:

• Campaign runs from November 25 through December 24, 2024
• Bells are available for purchase at all four Oliver’s Market locations for $1 each
• All proceeds from bell sales go directly to the Redwood Empire Food Bank
• Oliver’s Market will match the first $10,000 raised

Customers can participate in this meaningful initiative by purchasing a bell for just $1 at any Oliver’s Market location. Every dollar raised through bell sales will be donated to the Redwood Empire Food Bank, amplifying the impact of each contribution. Thanks to the food bank’s substantial buying power, for every $1 donated, they can provide $3 worth of food to those in need, tripling the impact of each customer’s generosity. This remarkable leverage underscores the significance of every bell purchased during the campaign.

“Our partnership with Oliver’s Market through the Holiday Bell Campaign continues to grow stronger each year,” said Rachelle Mesheau, the Redwood Empire Food Bank’s Director of Marketing & Communications. “This initiative is crucial for our organization, providing significant resources that enable us to serve over 140,000 individuals across five counties. The generosity of Oliver’s and their customers during this campaign directly translates into groceries for families, children, and seniors in need. It’s a powerful example of how community collaboration can make a real difference in addressing food insecurity in our region.”

The Holiday Bell Campaign has shown remarkable growth since its inception in 2016, with donations increasing significantly year over year. This upward trend reflects the deepening partnership between Oliver’s Market and the Redwood Empire Food Bank, as well as the growing community engagement in supporting local hunger relief efforts.

About Oliver’s Market:

Oliver’s Market is an independent, employee-owned grocer serving Sonoma County since 1988. With four locations across the county, Oliver’s is dedicated to offering the finest selection of natural, conventional, and specialty products while supporting local producers and the community. Visit www.oliversmarket.com to learn more.

About the Redwood Empire Food Bank

Since 1987, the Redwood Empire Food Bank has provided food and nourishment to those facing hunger—serving more than 140,000 children, families, and seniors in Sonoma, Lake, Mendocino, Humboldt, and Del Norte Counties. With over 300 direct service distributions and 150 partnerships with local human service organizations, all residents facing food insecurity have regular access to weekly and monthly food distribution sites across the five counties. Visit www.refb.org to learn more.